You know research shows that the proper use of color increases brand recognition by 80%? A further 85% of consumers buy because of color. When marketing new products, it’s critical that you consider the impact of colors on the buying decision.
Color is one of the strongest non-verbal forms of communications. Simply looking at a particular logo and color can instantly evoke an emotion and help people understand what the brand is being represented.
Let’s take a look at some logos and what they convey through color.
Red: Attention-getting, warmth, power, passion, action
Yellow: Joyful, curiosity, happiness
Orange: Affordable, creative, youthful
Green: Health, growth, nature, freshness
Blue: Calming, confidence, loyalty, trust
Purple: Royalty, luxury, creativity, mystery
Pink: Feminine, Romance, Innocent, Sweetness
Brown: Nature, Security, Safety, Rough