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Color meanings in branding

You know research shows that the proper use of color increases brand recognition by 80%? A further 85% of consumers buy because of color. When marketing new products, it’s critical that you consider the impact of colors on the buying decision.

Color is one of the strongest non-verbal forms of communications. Simply looking at a particular logo and color can instantly evoke an emotion and help people understand what the brand is being represented.

Let’s take a look at some logos and what they convey through color.


Red: Attention-getting, warmth, power, passion, action



Yellow: Joyful, curiosity, happiness




Orange: Affordable, creative, youthful


Green: Health, growth, nature, freshness


Blue: Calming, confidence, loyalty, trust


Purple: Royalty, luxury, creativity, mystery


Pink: Feminine, Romance, Innocent, Sweetness


Brown: Nature, Security, Safety, Rough