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Color meanings in branding

You know research shows that the proper use of color increases brand recognition by 80%? A further 85% of consumers buy because of color. When marketing new products, it’s critical that you consider the impact of colors on the buying decision.

Color is one of the strongest non-verbal forms of communications. Simply looking at a particular logo and color can instantly evoke an emotion and help people understand what the brand is being represented.

Let’s take a look at some logos and what they convey through color.

 

Red: Attention-getting, warmth, power, passion, action

 

 

Yellow: Joyful, curiosity, happiness

 

 

 

Orange: Affordable, creative, youthful

 

Green: Health, growth, nature, freshness

 

Blue: Calming, confidence, loyalty, trust

 

Purple: Royalty, luxury, creativity, mystery

 

Pink: Feminine, Romance, Innocent, Sweetness

 

Brown: Nature, Security, Safety, Rough

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